Keyword Research

Keyword research is the backbone of SEO


Did you know that keyword research is the vantage point of SEO? Viral content published on digital platforms is curated with the audience in mind. Hitherto, creating content, carry out some research, and establish your readers’ behavior. Find out what they are searching for? Look at their searching pattern across all platforms.

Therefore, to achieve the above goals, keyword research comes in handy. Embrace it and extract essential information about your user behavior.

Keyword research is a function of SEO that highlights the terms and phrases that people use when searching for a solution on the search engines. Perhaps they are searching for products, services, or information. Keyword research builds a foundation upon which your content will be anchored.

Gambling over keywords can wreck your digital efforts to optimize your content for SEO. Therefore, run your list of keywords through three metrics that I will highlight their roles. Analyze each keyword based on the three metrics. Finally, choose a keyword that aligns with the three metrics. Embrace, this methodology and gain unprecedented attention from the search engines.

It’s my pleasure to unravel the three metrics

1: The Search volume

Most searchers throng the search engines for popular keywords. Why? Because they represent the frequency of the most searched term or phrase in a month. Target and optimize your blog post with these keywords. You will be surprised by the surge in traffic to your site

On the flip side, avoid keywords with insignificant search volume. These keywords are unpopular and won’t rank on the search engines. Targeting these keywords is akin to shooting on a target with your eyes closed. You will miss the mark. It’s pointless to publish content that nobody bothers to read


An individual may do multiple searches for the same keyword in a month. This will eventually push up the search volume even though the searches are done by one person. This metric can be misleading.

2: Keyword Difficulty

This refers to the level of competition for your target keywords in organic search results. This metric will assess the probability of ranking with a certain keyword. If the keyword difficulty rate is higher then it means your chances of ranking are very slim for that keyword because the level of competition is very high.

Conversely, if the keyword difficulty rate is low then you can rank for that keyword. This then means you can rank for the keyword because the keyword isn’t competitive. However, don’t target keywords that have a very low difficulty rate because they could equally have low search volume.

Choose a keyword that has a high search volume and moderately low difficult rate. I would recommend long-tail keywords because they generate traffic from people who need specific solutions to their problems.

3: Relevance

A keyword is deemed to be relevant if it aligns your website content with a search query being sought for by a searcher. Therefore, your content must appeal to your target audience before getting the attention of search engines. In other words, if your content gains the confidence of the people you are writing for, then it will get the cognizance of the search engines.

Similarly, the keyword research acts like a bridge that connects two or more highlands that are two worlds apart. They help unveil the website with the most relevant content.

You can’t predict the search engines. Therefore, be proactive because Google rolls out new algorithm updates when you least expect. The reasons why keyword staffing is a serious offense. The moment you’re caught staffing your content your website gets penalized by Google. Lastly, be on the lookout and abandon obsolete strategies which add no value to your hard work.

Where to get keywords?

Successful bloggers have a niche and you can equally establish a niche. Why do you need to identify a niche? Because you need to provide content on what you love doing most. You will be passion-driven to go the extra mile to create content that your target audience will love to read.

Niching down will project you as an expert as opposed to a generalist. Generalists spread themselves too thin and hardly cover their topics exhaustively. Readers trust experts who have specialized knowledge in given topics. Wide and broad content is a product of an expert. They’re driven by a problem-solving mindset.

Knowing your niche is good progress, but getting content that will resonate well with your audience is a dream of every blogger. Therefore, grab the moment and spy on the behavior of your readers with the use of keyword research.

Study and analyze their online activities and engagements. Create compelling content in response to your study and analysis. Get into their shoes as you resolve their pinpoints.

Focus on long-tail keywords

My emphasis is focused on long-tail keywords. You’re likely to rank for these keywords because they are less competitive. Again, traffic generated from these keywords is from people with specific needs. Embrace them and guide and solve for them. These actions will be etched in their minds as a reference point.

Characteristics of long-tail keywords

i) Cover specific topics exhaustively

ii) Less competitive

iii) Have at least three words

iv) They pull quality traffic



How to generate keywords

Grab a cup of coffee as we break this further,

1: Google Keyword planner

Thriving in uncertainties requires thorough preparation. Relying entirely on this keyword you will be susceptible to wrong decisions and judgment. For instance, you will target a keyword that may be hard to rank. Click here for a guide on how to use GKP

This a tool by google which you can’t ignore as a blogger. With its usage, you can generate infinite keyword ideas. Most tools lack this feature. The tool can tell you which keywords have a relatively high search volume. However, it has its shortcomings

Keyword difficulty metric

This tool doesn’t capture any data regarding this metric. This may mislead you to target a keyword that will be hard to rank. Therefore, you will be forced to look for another tool that captures all the metrics

It’s more of a PPC than an SEO

This a goldmine for advertisers and copywriters who are pushing for PPC campaigns. However, for SEO specialist they will have to blend it with other tools for better performance.

2: Google Search Console

A website with a positive search performance will always rank the SERPs. This compels you to adopt an extra pair of eyes to monitor your search performance. Positive search performance is an indication that your site is ranking well on the search engines.

Therefore, ensure your website is under the surveillance of the Google search console. Integrate your website with a Google search console at no cost. Track every activity in real-time. You will be privy to your website ranking on google search. Furthermore, to your surprise, you’ll realize you’ve ranked for some keywords you didn’t target.  Target these keywords in your next post.

In my opinion, this is a must-have tool because you will be abreast of your search performance. Equipped with this information you can always ensure your SEO strategy is achieving the desired result. Follow this guide on how to add your website to the google search console


3: Professional Keyword Research Tools 

Professional keywords some cost an arm and a leg. But, there is always a professional keyword for everyone. Take your time and find out which keyword tool or set of tools suit your SEO needs. Therefore, investing in a professional keyword tool is no longer a requirement but a necessity. You cannot rely on traditional methods to make a kill in the search engines. Never.

Here is a list of 15 keywords research tools by Brian Dean. Go through each keyword and take massive action. The sure way to get ahead of your competitors.


Keyword research can be done in two ways

#1: Keyword research based on search terms or search queries

The first step is to key in the seed keyword into the keyword tool. Take a keyword like ‘Horse riding’ as your seed keyword. Type it into the keyword tool. Analyze each keyword based on the three metrics we discussed at the beginning of this post. Settle on the keyword that meets all the three metric (Relevance, search volume, and Keyword difficulty)


#2: Keyword research based on Competitor’s search terms

The best way to take a lead is to spy on your competitors’ keywords strategy. Look at their keywords, study the length of their blog posts and incorporate them into your content strategy. Use them as a benchmark and outrank them in the search engines. Competitor analysis is a tool you should employ to rank higher than your competitors.

Final Thoughts

Keyword research is like a tributary that feeds up a river. Otherwise, it will dry up. Likewise, keyword research will sustain and nurture your SEO strategy. Therefore, keyword research will give you a right the right keywords to target for your content. Eventually, the keyword will guide and direct your readers to locate your content in the search engines.

Guys, it’s a wrap. I will love to hear what you have to say about this blog post. Leave a comment and i will be glad to respond

3 thoughts on “Keyword research is the backbone of SEO”

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